Like all fishing stories this one is a life-long tale. Bob Sundstrom is a fishing fanatic who discovered that much of the tackle available was far from adequate. Much of it in fact was single-use junk, that did not catch fish. So Bob started studying lures, experimenting with lure prototype designs that reimagined the fish-specific side of fishing tools. Bob’s focus sharpened on how to attract more fish to the lure. Bob’s solution broadened to an innovative fish catching system using a lure that oozes fish attractant. Bob’s tinkering, discovery and craftiness evolved into making the most innovative fishing system in the world. Selling this fishing system by word of mouth and encouraging happy customers to share big fish pictures on social media quickly caught on. In Bob’s heart he felt that anything worth doing is worth doing right.
Bob’s creations soon evolved into OOZZIE Jigs, in his basement he cleared room for a shop that manufactured the innovative system of fishing lures and fish attractant. Bob worked long-hard days as a Union Carpenter and late-night hours with the dedication to his dream. Before long, Bob had his kid’s and close friends involved in manufacturing, assembling, selling the creations and spreading the word about his innovative lures.
Today, that mission has expanded to ODIN Lure Company. Over the course of the next year you will see the introduction of a new line of heavy-duty OOZZIE Jigs and the ODIN Lure Company offerings expanding to include jigs, plugs, lures and more.
Whether fishing freshwater, saltwater, near-shore or off-shore you will catch more trophy fish with the functionally specific, patented technology used in all ODIN Lure Company fish catching systems.